Opening - "Flokk till you drop"

 "Flokk till you drop" (a word play on the saying "Shop til you drop"; flokka = Icelandic for "sorting") is a collaboration of the Red Cross, The Icelandic Academy of the Arts, the University of Iceland, and the Icelandic Textile Center, funded by the Student Innovation Fund.

The aim of the project is to raise awareness about consumption and the amount of clothing donated to The Red Cross in Iceland. What happens to these items? What information is contained in one ton of clothing? How can design add value to this material? These and other questions are among many a group of students will look into during the next few weeks.

The project will open at the Museum of Design and Applied Art (Hönnunarsafn Islands) in Garðabær tomorrow, June 23, 12:00 - 17:00.